Every item sold on Pure is tested by Pure's team before it reaches the buyer, usually within about 24 hours of arriving. Pure tests the metal's exact composition, confirms the item matches what was listed, and records the unboxing on camera. A trained specialist then inspects it by hand. Once it passes, it ships out insured.
Why doesn't Pure say what equipment it uses?
Pure doesn't publish its exact equipment or test methods, because a public list would show counterfeiters what they need to fool. Every item is still tested by Pure's team and checked by a person before it ships to the buyer. Pure has processed almost 60,000 orders and more than $1 billion in transactions.
What else protects buyers and sellers on Pure?
Every buyer and seller completes document verification at signup, which takes about 15 minutes.
Items never go straight from one person to another. The seller ships to Pure first, and the item moves on to the buyer only after it clears verification.
A buyer pays after a match, not when placing a bid.
If an item fails verification, it never reaches the buyer. Pure works to match the buyer with a new seller for the same item, and the buyer's price stays the same.
Shipments are insured both ways up to $125,000 and go out with tracking.
Seller fees are published, and every bid and ask on a product is visible to everyone.
Pure was founded in 2022 by Trey Benedict and David Gordillo, came through Y Combinator's Summer 2023 batch, and operates as PM Technologies Corporation.
What are the steps in Pure's verification process?
The seller ships the item to Pure on the prepaid, insured label that comes with the order.
Recorded unboxing. The item is unboxed and inspected on camera, which creates a record of its condition on arrival.
Composition testing. Pure tests the metal's exact composition, without damaging the item, to confirm it is what the listing says it is.
Hands-on inspection. A trained specialist inspects the item by hand to complete the check.
What happens after an item passes verification?
Once an item passes, it ships insured and with tracking, so it arrives in the condition it was verified in.
What does Pure Qualified mean?
An item that clears Pure's verification check is Pure Qualified. The label names the authenticity standard the item met before it shipped. An item that does not clear the check is never shipped to the buyer.